Facebook Advertising: Why Advertise

It can be easy to get lost in the noise and hustle of other marketers in today's marketing world. There are many options, whether you're looking for SEO list-renting, cold calling prospects, creating videos or blog marketing, or even creating blogs.
It is impossible to do everything. It is crucial to pick the channels where we will invest our heart and soul. Without this, your chances of getting a return on your investment are slim.

However, social networking is still a dominant force in modern society. This is evident because you, like me, likely check your Twitter and Instagram feeds multiple times per week. What's the best part? It's possible to do the same thing for your customers.

This isn't surprising but it doesn't mean you have to spend your entire budget on every social media platform. However, marketers must not ignore Facebook. Are you skeptical? Are you skeptical? These are five reasons to believe me.

Facebook Advertising: Is it Effective?

Facebook is Your Audience

Facebook's user base exceeds China's. Facebook provides businesses with the most advertising opportunities than search. It has 1.49 billion global users and 22 billion adclicks each year. It's not about finding your audience, it is about finding them. (which I'll discuss in reason #3). If you're unsure, go back to these stats. These stats are quite informative, my friend.

Ads are cheap

They are almost free! Well, not quite. Advertising is essential because organic traffic to your site will not lead you to results. This graph shows how organic reach has long disappeared. Your posts aren't showing up in the Facebook newsfeed.

Facebook ads can be cheaper than other online marketing channels, which is a good thing. Brett McHale, Local SEO HUB Paid Acquiring Coordinator ran a Facebook campaign that reached 200 people who visited his sister's website for $5 per day. It's quite impressive.

Facebook doesn't require you to have a lot of money to enjoy it.

Brett states, "It's about how much Facebook costs." It's all about where your money goes. If you have a strategy and focus on Facebook advertising services in Lexington, the platform's cost efficiency is amazing.

Brian Carter's Moz Article graph is a great example. Facebook is the best channel to reach 1000 people online and offline.

Brian states, "If you spend just $1 per day on Facebook Ads, you will be seen by 4,000 people who would not otherwise have seen you." You shouldn't be in the business of making $30 per month..

 

Facebook's Targeting Capabilities are Outstanding

Facebook targeting capabilities enable you to target people at very specific levels. You can target Obama or the Prime Minister of France. Targeting people can be done by targeting their interests, behaviors, and connections. Local businesses can use location targeting to advertise on Facebook.

Facebook Is Effective to Push on the-Fence and Lower The Funnel

Still nervous? Are you still nervous?

Marketers love remarketing. This strategy targets a targeted audience that has previously visited your site and is more likely to be interested. If you're already performing paid searches, "The Savvy social Stalker” is a good option. This will boost your PPC leads by remarketing nonconverters via Facebook ads.

Facebook makes it easy to find qualified leads

Once you have a group that converts like mad, it is possible to clone them. I kid you not! This feature, called "lookalike audiences", allows you to create your own audience. Facebook will reach people who are similar to your audience and make them more interested in what you have to offer.

You can use conversion pixels to create lookalike audiences. You could include conversion pixels in paid search ads. Data can also be gathered from Facebook fans, mobile apps and other sources. You can limit the size and targeting options to ensure your audience is representative of your target buyers.

Nanigans Julianna casale, Content Marketing Manager states that this approach removes the guesswork of targeting user acquisition and leads directly to higher revenue. Club W, an ecommerce wine company, saw a 5X increase in revenue after "paired" their video ads and Lookalike Audience targets.